Author: annsepstein@att.net

After attending the School of Fine Arts at Carnegie Institute of Technology (now Carnegie Mellon University), Andy Warhol moved to NYC in 1949, where he did magazine illustration and advertising. He gained fame in the 1950s for his whimsical ink drawings in an ad campaign for shoes, and was hired by RCA to design record album covers. Warhol was an early adopter of silk screen printmaking. He combined hand drawing and photography with “ink-blotted images” that deliberately incorporated chance and mistakes. He said, “When you do something exactly wrong, you always turn up something interesting.” Read more about Andy Warhol in A Brain. A Heart. The Nerve. (see NOVELS).

In 1941, construction began on San Diego’s Linda Vista housing for defense workers (Navy and Marine Corps). Contractors McNeil & Zoss put up 3,000 units in 300 days for $9 million (nearly $160 million today), the biggest military building project in the nation’s history. Residents were younger, more diverse, and more integrated than any other area of the city. Discover more San Diego history in Tazia and Gemma (see NOVELS).

As medicine became professionalized, physicians pushed to abolish midwifery and home birth in favor of obstetrics in hospitals. Doctors falsely portrayed midwives as dirty, illiterate, and ignorant women. Midwives went from assisting at 50% of all births in 1900 to 12.5% in 1935. Current U.S. estimates range from 5% to 10%. Read more about pregnancy and childbirth 100 years ago in Tazia and Gemma (see NOVELS).

In 1932, Hallmark signed a licensing agreement with Walt Disney to display their cards on racks so customers could browse on their own. Before then, greeting cards were kept inside drawers and only pulled out by shopkeepers. The slogan “When you care enough to send the very best” appeared in 1944. In 1951, the company sponsored the opera “Amahl and the Night Visitors,” shown on NBC on Christmas Eve, which later became television’s “Hallmark Hall of Fame” and continues to be broadcast today. Read about how other greeting card manufacturers tried to compete with Hallmark’s dominance in the last century in Tazia and Gemma (see NOVELS).

Hollywood, a district northwest of downtown Los Angeles, was the first American city shaped by the automobile. The word “motel” was coined by a local architect in 1925, and the word “supermarket,” where people now drove to shop, was coined there in 1927. Nevertheless, a great deal of transportation to and from Hollywood was via the red cars of the Pacific Electric Railway, southern California’s mass transit system. Read more about the culture of Hollywood and Los Angeles in the last century in A Brain. A Heart. The Nerve. (see NOVELS).

During the making of the 1939 movie classic The Wizard of Oz, Margaret Hamilton suffered burns while filming the Wicked Witch flying off on her broomstick. She recuperated at home for six weeks. Here are the popular home remedies for burns recommended during the Depression (some still used today, with scientific backing): (1) To prevent infection: honey, nail varnish; (2) To reduce pain: aloe vera, soybean paste, Colgate toothpaste (founded 1873), towels soaked in strong tea; (3) To prevent blistering: yellow mustard; (4) To reduce itching: oatmeal bath; (5) To remove dead skin: papaya; (6) To prevent scarring: Vitamin E, egg white, raw potato; (7) To promote healing: all the above. Read more about the making of the movie and cultural lore from 1930 to 1980 in A Brain. A Heart. The Nerve. (see NOVELS).

The tragic Triangle Waist Company fire was on March 25, 1911 — 108 years ago. During the fire, the factory owners, both Russian immigrants, fled to safety on the roof of the ten-floor building. They were charged with first and second degree manslaughter, but were acquitted when the defense attorney cast doubt on the testimony of survivors and witnesses. The owners were later convicted in a 1913 civil suit and paid $75 per victim to the families. By contrast, insurance paid the owners $400 for each of the 146 victims, most of them Jewish and Italian immigrants. Read more about the fire and one immigrant survivor in Tazia and Gemma (see NOVELS).

Frank Detra, an Italian-born gambling entrepreneur, arrived in Las Vegas in 1927. He was sent there by Al Capone, who, anticipating the repeal of Prohibition, urged Detra to head west. Detra operated the Pair-O-Dice roadhouse on Highway 91 — really a speakeasy — which did not open to the public until Prohibition was repealed in 1933, when it was granted a license to sell beer. The club served excellent Italian food and wine, and diners could play roulette, craps, and blackjack. Despite its illegal activities, the club was never raided. By then, the Mafia was well entrenched in the city. The club was later bought by Guy McAfee, the former Police Captain and Vice Squad Commander of Los Angeles. Read more about how the Mafia first infiltrated Las Vegas 100 years ago in Tazia and Gemma (see NOVELS).