The Wizard of Oz was previewed in Kenosha and Oconomowoc, Wisconsin 80 years ago today, on August 12, 1939. MGM wanted to test how popular the movie, which begins and ends in Kansas, would be in the Midwest, and see whether its nearly $3 million investment in Technicolor would pay off. Recalls a 91-year-old woman who saw the premier as a preteen, “It was very impressive because we had never seen a color film before.” The Hollywood premiere was on August 15 at Grauman’s Chinese Theatre. The New York City premiere was held at Loew’s Capitol Theatre on August 17, followed by a live performance with Judy Garland and her co-stars. The film opened nationwide on August 25, 1939, its official release date. Read more about the making of The Wizard of Oz and its “big” and “little” stars in A Brain. A Heart. The Nerve. (see NOVELS).
